When fashion and animation meet, they do not always go well together. This post will be talking about the recent fashion spread appearing in a risque men’s magazine that Dreamworks allowed to feature Shrek characters alongside scantily clad models. There is controversy over the Shrek characters being used in such a way when they are supposed to be wholesome kid’s characters.
The fourth “Shrek” film: “Shrek: Forever After” comes out May 21, 2010. It is the final chapter of the “Shrek” films. In anticipation of the movie’s release, Dreamworks allowed for the characters to be in a fashion shoot where they were posed alongside models. The magazine is called, “VMAN” which is a popular men’s magazine and the model, Emma Dumont, is the winner of the V Model/Ford Models contest.
The shoot was styled by Lady Gaga’s stylist Nicola Formichetti and shot by Ellen von Uwerth. I think many people before even seeing pictures can begin to worry once they hear that Lady Gaga’s stylist was the one who was in charge of the look for the shoot. Dreamworks at first thought this would be a good idea to advertise the final chapter of “Shrek” to their more adult audience. Although now, they are beginning to regret their decision even before the magazine hits the stands on April 20th.
Below you can see for yourself the fashion shoot that is very racy. “Shrek” is supposed to be both for adults and kids. “Shrek” definitely features many adult humor jokes but it was never risqué enough to show as much as these pictures do. In one picture, Donkey is next to a model in lingerie on a bed with a man looking on in the background that has no shirt on. I found the Gingerbread man holding the lollipop for the model and the Puss being fed grapes humorous but they are way too suggestive for characters that are supposed to be okay for younger kids.
I usually am a fan of when animation and fashion collide. As I have talked about before with Disney wedding gowns and with the Alice in Wonderland inspired fashions. These were tasteful and artistically inspired by the Disney films. This “Shrek” spread is not very artistic in my opinion. I think it is a last ditch effort to get the movie in the press and grab attention. I just wonder if kids will see the “Shrek” pictures on the cover of the magazine and pull it off the shelf to look at it and then their parents are stuck with their kids seeing something they should not be.
I think that they could have done a fashion shoot that was way more tasteful and that was friendlier to kids but also pleasing to adults. I want to know what you guys think. Should they have done something more creative and tasteful or do you find this an appropriate way to advertise the final “Shrek” movie?